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Thursday, January 22, 2009

Google Adsense- Secret Revealed

The Basic AdSense formula that you need to know is

Earnings = NOC * APPC

NOC stand for Number of Clicks
APPC stand for Average Price Per Click

This is what the Fundamental AdSense Formula and you can derive almost every adSense "secret" directly or indirectly from this formula.There are 2 ways to increase your earnings...

1. Increase the number of clicks, and/or

2. Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally both. It's an obvious formula, yes, but it's amazing how many people lose sight of it in their quest for increased AdSense earnings.

1. Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:

--- Increase the traffic to the site, and/or

---Adjust the ads to make them more "clickable"

Getting traffic is hard and takes time, so don't look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard Search Engine Optimization techniques.

Adjusting the ads is something you can do almost immediately:
Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map for AdSense publishers.Choose the best AdSense ad format that works for your site.Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS.
Google is very strict about this, see the AdSense program policies for the details.

2. Increasing the Average AdSense Price Per Click


Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:


---Carefully targeting your content, and/or


---Filtering out and avoiding low-paying ads

Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means: Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.Ensuring that the keyword density of the content favors the higher-paying keyword variations.

And to reduce the occurrence of lower-paying ads, consider these two strategies:
Use AdSense's competitive filter mechanism to screen out the ads that you don't want.
Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.


Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.

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